Two fun facts to start with - did you know that Habitat is now part of the Sainsbury's group? Did you also know that it will now have mini stores within larger Sainsbury's supermarkets? No? Neither did I! As Habitat's products will now be more readily accessible to consumers, I was interested in what Creative Director Polly Dickens and her team had up their sleeve for Habitat SS17, so popped along to their press show at the Kings Road store this week.
Habitat SS17 has been grouped into 11 key trends. I've pictured my favourite product from each trend below:
Fine black outlines are key in this collection. This quirky, jagged, slopey shelving unit I think will be the biggest talking point in relation to Habitat SS17.
This hot pink and red woven outdoor chair was my favourite piece out of everything, as the colours work together so well. I'd buy these tropical items if I had an outside balcony within a city flat.
HIGH ST LUXE
Current popular, desired materials make up High Street Luxe. Leather sofas and retro-style marble lamps are combined together in this collection.
It's an absolute fact that blue is going to be THE colour for SS17 in interiors. I've already decided that I'm going to have a few blue updates in my home next year. Habitat have devised their own blue, which is a very intense cobalt blue that can mainly be found on their ceramics and cushions, but I liked it best on this lampshade.
Retro Revival & RATTAN:
Like the M&S press show I visited, there is a real nod back to the late 60's/70's in interiors next year. Where as M&S are going more William Morris prints, Habitat are doing pop colours with a Biba vibe. The retro cushions above are on one of the new circular rattan chairs, which Polly revealed are made by one craftsman over several days in Indonesia.
Influenced by the Brazilian landscape architect Roberto Burle Marx, and by 'controlled doodling', expect brush strokes and curvy abstract shapes on ceramics and textiles.
Inspired by the i-pad paintings by David Hockney using the Brushes app, you'll find deck chairs and melamine plates in the vivid colours matching the Urban Jungle and New Blue collections.
HAND OF THE MAKER
100% handmade in small factories, table-wear comes in a teal blue glaze; black, white and 'new blue'; plus this dalmatian style splatter.
The key words for SS17 Habitat knits were 'lightweight' and 'comfy'. Woven out of cotton, they come in vivid reds, greens and yellows.
Patterns of grids and triangles, in monochrome, yellows, reds and oranges make up the rugs for SS17.
What do you think of the new Habitat collections for SS17? Will you be popping in any New Blue ceramics in your shopping trolley? Let me know in the comments section below!